Aramco F1
MEDIA SERVERS / PROJECTION
We Delivered.
LIGHTING / VIDEO / AUDIO / PROJECTION / LED
Creative Technology partnered with Aramco on a high profile Formula 1 activation across international locations including Barcelona and the United Kingdom, transforming race weekend environments into immersive brand experiences.
The team delivered a full audiovisual production, deploying large scale LED displays, projection mapping, and advanced sound to bring Aramco’s brand story to life both trackside and in fan zones.
Central to the activation was a custom LED infrastructure that showcased Aramco branding and content dynamically throughout the venues. This was paired with crisp projection systems that created engaging visuals linking the excitement of Formula 1 racing with Aramco’s technology focus. Audio systems were carefully designed to deliver clear, ambient sound in high traffic areas, ensuring a polished and consistent presentation quality.
Creative Technology coordinated logistics and technical delivery across multiple countries, managing crews, equipment transport, and local venue integration to guarantee consistency and quality from one event to the next. The seamless execution across diverse environments highlighted Creative Technology’s ability to scale bespoke experiences that resonate with global audiences.
