Euro 2024 BBC Sport
BROADCAST
We Delivered.
SERVICES PROVIDED: LED DISPLAYS / ON-SITE PLAYBACK
Creative Technology partnered with BBC Sport to realise the studio environment for Euro 2024, using advanced LED display solutions to translate creative set designs into a visually striking studio production.
The installation transformed the broadcast location, enhancing the presentation of pre‑match build‑up, live match analysis, and post‑game breakdowns with crisp, vivid visuals. The LED systems were carefully calibrated to deliver broadcast‑quality brightness, colour accuracy, and uniformity, ensuring a seamless blend with on‑screen talent and virtual graphics.
Beyond the primary studio setup, Creative Technology worked closely with set designers and production teams to ensure the LED architecture supported varied show formats and programming requirements. The displays were integrated with control workflows to enable dynamic content playback and smooth transitions between segments, from tactical discussions to highlight reels. Technical teams managed signal routing, content distribution, and real‑time monitoring to maintain performance consistency under live‑broadcast conditions, with rapid adjustment capabilities in response to changing production needs.
The result was a distinctive studio environment that elevated BBC Sport’s Euro 2024 coverage, delivering a polished and professional broadcast aesthetic.
