What we did
TECHNICAL PRODUCTION / LED / BROADCAST
Creative Technology played a pivotal role in the Samsung Galaxy S24 launch event, supporting NVE Experience Agency to deliver full‑scale technical production.
The team created a visually stunning environment by integrating an immersive LED canvas that included the stage floor, main upstage wall, and arena-wide displays. The stage floor featured a large-format InFiLED display backed by a Graphite LED wall and flanked by sleek ROE LED strips. These elements seamlessly connected with the venue’s existing arena LED systems, including the centrally-hung scoreboard, extending the visual experience across ceiling surfaces. This cohesive architecture provided a striking backdrop for the Galaxy S24 presentation and corporate announcements.
Creative Technology managed over two miles of fibre infrastructure to connect the LED surfaces with a state-of-the-art NEP Atlas 4K broadcast truck. Audio requirements were met with 24 channels of wireless microphones and robust communication systems for the production crew. Creative Technology’s lighting inventory included premium fixtures such as Robe Tetras and MegaPointes, ensuring dynamic stage lighting.
A dedicated crew of 60 specialists managed seamless setup, real-time adjustments, and live operation, guaranteeing a polished, broadcast-quality experience.
