PORSCHE WORLD PREMIERE TAYCAN TURBO
MEDIA PRODUCTION
What we did
FILM PRODUCTION / EVENT MEDIA / VIRTUAL EVENT / SPECIAL SOLUTION / SPEECH SUPPORT / MEDIA PLAYBACK / PROGRAMMING
World Premiere: Taycan Turbo GT at Laguna Seca
The production of the world premiere of the new Taycan Turbo GT at Laguna Seca was a meticulously crafted event showcasing Porsche’s electric vehicle performance prowess. This event focused on successfully setting a new lap record for electric production vehicles at Laguna Seca, surpassing the previous record by three seconds.
Our task was to create a high-impact film documenting the Taycan Turbo GT’s record-setting lap while delivering an engaging and immersive experience for a select group of influencers and journalists. The challenge was to capture the event’s excitement and technical excellence using advanced filming techniques and integrate interactive technology for post-event analysis.
Client : Porsche
Branch : Automotive
Year : 2024
Location : Monterey, California
Concept : Creative Technology
Highlights:
Record-Breaking Achievement: The Taycan Turbo GT broke the previous record for electric production vehicles at Laguna Seca by three seconds.
Advanced Filming Techniques: The event was captured using high-resolution super slow-motion cameras and FPV drones, providing stunning visual coverage.
Moderation: Hosted by Nicki Shields and racing legend Timo Bernhard, adding expert insights and dynamic commentary.
Exclusive Audience: A small, curated group of influencers and journalists attended the event, ensuring focused and extensive media coverage.
Social Media Impact: The event concept was highly successful, with attendees widely sharing their experiences across social media platforms, generating significant buzz and engagement.
Interactive Technology: MHP developed an app for the Apple Vision Pro, allowing users to analyze the record-setting lap in virtual reality.
